Real campaigns, real numbers
Drawn from analytics on 648 historical Spectator Sport campaigns. 216 cleared 50+ orders. 25,820 pieces shipped lifetime. Some campaigns sprint to goal in a week; others run for a year. The model adapts to what your school can actually sustain.
2023
What viral actually looks like. A literal one-minute burst on November 15, 2023, plus another 39 orders in a single second six hours later.
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2019
A one-week sprint that moved 434 blankets, opened with 80 launch-day orders, closed past goal a week later.
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2019
Mountain Ridge's new athletic director called us, ordered, sold out, called back, ordered again, sold out, called back. By the end of the month their booster club president, Erica Fitton, had moved 800+ blankets, and she'd built the model herself.
~800 blankets in ~3 weeks. Pioneered the model.
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2020
One of the largest campaigns in Spectator Sport history. Closed in just under 90 days.
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2022–2023
Evergreen campaign that took steady orders from July 2022 through May 2023, no single huge spike.
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2021
Two distinct 10-order bursts five minutes apart, what happens when one forward triggers another.
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2023
Launch-day spike that signals strong booster pre-promotion before the link went live.
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2020
An object lesson in launch momentum. Past goal in their first week.
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