Westfield Education Foundation · 2022–2023 · presale campaign
386 orders, sustained for 10 months.
Evergreen campaign that took steady orders from July 2022 through May 2023, no single huge spike.
386
Total orders
503
Blankets shipped
312
Days from launch to close
19
Orders on peak day
What happened
Westfield Education Foundation took a completely different approach from the sprint campaigns. They opened their campaign in July 2022 and left it open through May 2023. Ten months of continuous availability. The peak day was 19 orders, modest compared to sprint campaigns. But the steady drip accumulated to 386 orders and 503 blankets over the campaign lifetime.
Why this model works for some schools
Evergreen campaigns work for schools where new parents and families are continuously joining (foundation-level campaigns, district-wide programs, schools with high family turnover). Instead of building urgency, the campaign becomes a permanent fixture. New families discover it through normal school communication channels and join when ready. The trade-off: total piece count tends to be lower than a well-executed sprint, and the operational overhead of running a year-long campaign is real.
What this proves
Takeaways for other schools
- →Evergreen campaigns suit foundation-level fundraisers more than team-specific ones
- →Total piece count from evergreen models is usually lower than concentrated sprints
- →Foundations with ongoing parent onboarding can sustain campaigns past the 6-month mark
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