The campaign playbook
We have run more than 7,000 school campaigns. The ones that sell out are not luck. They follow the same handful of moves, and we give you everything you need to make them.
Schools that add personal messages, team photos, and short video to their campaign page sell far more than schools that run a plain order form. Your page is where community pride turns into orders, so make it feel like your school, not a checkout screen.
This is the biggest lever on a campaign. Post a fresh graphic every day on the school's official social accounts, the ones families already follow. We give you over 60 ready-to-download posts with the captions already written, plus a day-by-day schedule to follow so nobody has to guess what to post next.
Don't stop at one page. Post in alumni groups, community pages, parent group chats, and across Facebook, Instagram, and text chains. The more places the campaign shows up, the faster it sells. Reach is what turns a good campaign into a wildfire.
The campaigns that hit goal are the ones that stay loud from launch to last day. Use the full schedule, post through the slow middle stretch, and push hard in the final days when fence-sitters finally order. Consistency beats one big launch every time.
Not posting enough, and not posting on the school's official social pages. Campaigns go quiet, families forget, and orders stall. It is the single most common reason a campaign underperforms, and it is completely avoidable. We hand you all of the social content and the schedule so the only thing left to do is post.
The product decides whether your campaign sells out and whether your community comes back next year. Some programs push a cheap, low-quality blanket that families never use and quietly come to dislike. We have had many schools come to us after they could not sell those blankets at all.
Our blankets are made from NubaySoft, a proprietary ultra-soft plush fabric we developed and manufacture ourselves. It is the kind of blanket fans keep on the couch and bring to every game, not a fundraiser item bought once and forgotten. You want stands full of school spirit. The product is what gets you there.
You bring the game. We'll cover the fans.
We build the page, design the blankets, and hand you the full social toolkit. You bring the school spirit.